Brand Identity, Website, & Printed Material
PSYCHIC BAR
The proprietors of this new bar wanted to emulate a psychic’s house with a bit classy sarcasm. Sounded like fun to us.
A name in lights
Where to start? A brand and identity is a good place. They wanted to to have a neon sign, we had an idea to base their logo on the actual neon sign that was to be created. So that’s how we did it – we did a bit of sketching (the drawing above), figured out the general shape and direction, then let the craftsman do what he does: craft.
Once the neon sign was created, we created a vector word mark based on it’s shape and features.